LWA
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THE ACADEMY

SALES ACADEMY

Choose a section, watch the trainings, and use the resources. Mark each lesson complete as you go — your progress saves automatically.

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SECTION

MINDSET OF A SALES LEADER

Build the inner confidence, belief system, and leadership identity needed to sell from certainty.

VIDEO 01
Welcome
VIDEO 02
Rewiring Limiting Beliefs
VIDEO 03
Your Inner Sales CEO
VIDEO 04
Money Mindset Reset
RESOURCES
MINDSET OF A SALES LEADER — TEMPLATES
Sales Confidence Self Assessment Sales Confidence Journal Limiting Belief Reframe Sheet
SECTION

MAPPING THE BUYER JOURNEY & READINESS SIGNALS

Understand your buyer, identify what drives decisions, and match your messaging and offers to where they are.

VIDEO 01
Define Your Ideal Buyer Persona
VIDEO 02
Identify Pain Points, Emotional Drivers & Buying Triggers
VIDEO 03
Mapping the Buyer Journey
VIDEO 04
Messaging Mistakes
VIDEO 05
Aligning Offers to Audience Needs
RESOURCES
MAPPING THE BUYER JOURNEY & READINESS SIGNALS — TEMPLATES
Ideal Client Persona Template Audience Segmentation Map Buyer Pain Point Map Buyer Journey & Readiness Signals
SECTION

SELL WITH INTEGRITY & EASE

Lead stronger sales conversations, handle objections well, and strengthen your close without pressure.

VIDEO 01
Sales Conversation Framework
VIDEO 02
Objection Handling
VIDEO 03
Presenting Offers Confidently
VIDEO 04
Following Up on Uncertain Leads
VIDEO 05
Practice, Reflect & Strengthen Your Close Game
RESOURCES
SELL WITH INTEGRITY & EASE — TEMPLATES
Sales Call Prep Sheet Objection Response Builder Post-Call/Message Debrief Form
SECTION

MESSAGES THAT ATTRACT IDEAL CLIENTS

Sharpen your message, strengthen your positioning, and create sales content that feels clear, magnetic, and aligned.

VIDEO 01
Clarify Your Sales Message & Elevator Pitch
VIDEO 02
Storytelling & Emotional Hooks In Content
VIDEO 03
Writing CTAs That Get Clicked
VIDEO 04
Building Confidence in Messaging Through Social Proof
VIDEO 05
Refining Your DM & Video Pitch Strategy
RESOURCES
MESSAGES THAT ATTRACT IDEAL CLIENTS — TEMPLATES
Magnetic Messaging Guide Offer Positioning Grid Worksheet
SECTION

BUILD A STEADY FLOW OF SALES OPPORTUNITIES

Generate leads consistently, increase visibility, and build a pipeline of opportunities you can actually work.

VIDEO 01
Lead Generation & Organic Strategy
VIDEO 02
Creating a Simple, Effective Funnel
VIDEO 03
Events, Lead Magnets & Visibility Campaigns
VIDEO 04
Collaboration & Referral Traffic
VIDEO 05
Calendar Filler Checklist
RESOURCES
BUILD A STEADY FLOW OF SALES OPPORTUNITIES — TEMPLATES
Lead Source Tracker Sales Funnel Planner Template Event Promotion Checklist
SECTION

FOLLOW-UP LIKE A PRO

Create a follow-up system that feels human, organized, and consistent so good leads do not slip away.

VIDEO 01
Build a Personalized Follow-Up System
VIDEO 02
Writing Follow-Up Scripts That Feel Human
VIDEO 03
Managing Your CRM & Pipeline with Ease
VIDEO 04
Re-Engaging Cold Leads
VIDEO 05
Weekly Follow-Up Ritual
RESOURCES
FOLLOW-UP LIKE A PRO — TEMPLATES
CRM Setup Sheet Follow-Up Message Bank Pipeline Management Tracker
SECTION

POSITION & SELL THE OFFERS YOU ALREADY HAVE

Refine your current offer, strengthen the way it is positioned, and sell it with more clarity and conviction.

VIDEO 01
Clarify the Value & Outcome of Your Offer
VIDEO 02
Position Your Product with Confidence
VIDEO 03
Refresh Messaging, Promos, and Sales Pages
VIDEO 04
Use Scarcity Ethically to Drive Action
VIDEO 05
Review, Rehearse & Refine Your Offer Presentation
RESOURCES
POSITION & SELL THE OFFERS YOU ALREADY HAVE — TEMPLATES
Offer Positioning Review Promo Messaging Tune-Up Confidence Booster Sheet
SECTION

SCALE WITH SYSTEMS & SUPPORT

Build the systems, automations, and support structure that make growth more sustainable and less manual.

VIDEO 01
Design and Document Your Scalable Sales System
VIDEO 02
Automate Your Funnels, Emails, and Follow-Up Tasks
VIDEO 03
Delegate Sales Admin to a Setter, VA, or Team Member
VIDEO 04
Onboard Support + Track Performance With Ease
RESOURCES
SCALE WITH SYSTEMS & SUPPORT — TEMPLATES
SOP Builder Sales System Delegation Map Automation Planner
SECTION

UNDERSTAND WHAT’S WORKING

Track key numbers, review what is happening in your funnel and conversations, and use data to make better sales decisions.

VIDEO 01
Identify and Track the Sales Metrics
VIDEO 02
Analyze Funnel Performance & Spot Drop-Off Points
VIDEO 03
Review Sales Conversations, Client Feedback & Trends
RESOURCES
UNDERSTAND WHAT’S WORKING — TEMPLATES
Funnel Drop-Off Audit
SECTION

GROW YOUR BRAND THROUGH REFERRALS & RETENTION

Create a client experience that builds loyalty, testimonials, referrals, and long-term growth.

VIDEO 01
Delivering a Memorable Client Experience That Creates Loyalty
VIDEO 02
Collecting Testimonials & Building a Referral-Based Sales Stream
VIDEO 03
Retaining Clients, Re-Activating Past Buyers & Celebrating Long-Term Growth
RESOURCES
GROW YOUR BRAND THROUGH REFERRALS & RETENTION — TEMPLATES
Testimonial Request Template Referral Strategy Sheet