CORNERSTONE ONE POST WITH PURPOSE.
You’ve built your brand. You’ve worked on your time and your mindset. Now we start building the actual habits that move your business.
Don’t Just Post.
Post With Purpose.
Posting isn’t something you do just to stay active or check a box.
Your content is often the first touchpoint someone has with your business. It’s building visibility, trust, curiosity, connection, authority and relatability before a conversation ever starts.
Before people can connect with you, talk to you or eventually buy from you, they first need a reason to notice you.
The First Cornerstone
Today we’re starting with Creation and building the habit of creating content with an actual purpose behind it.
The Four Cornerstones.
These four pieces work together. Take one away and eventually the entire system starts to break down.
Post
Give people a reason to notice you.
Connect
Build relationships with the people around your content.
Conversations
Move connection into real conversations.
Follow-Up
Keep people inside your ecosystem.
Post With Purpose.
Today’s training introduces the Four Cornerstones and takes Posting With Purpose deeper — from your profile and positioning to the types of content that create trust and connection.
Posting With Purpose
Start looking at your profile as the storefront and billboard of your business. Someone should be able to land on your page and quickly understand who you are, what you stand for and why they should keep listening.
- Understand why posting is the first Cornerstone
- Build visibility, trust and curiosity intentionally
- Use your profile as your digital storefront
- Connect your content to conversations and follow-up
- Start building your Creation Block
Four Ways To Create Connection.
Each type of content plays a different role. You don’t need every post to do everything. You need to understand what you’re trying to create with it.
Storytelling
Let people understand you, your experiences and the story behind what you do.
Emotional Marketing
Speak to the feelings, frustrations, desires and experiences your audience already has.
Curiosity
Give people a reason to stop, lean in and want to know what comes next.
Value
Teach, help and give people a reason to trust what you have to say.
Creation. Connection. Conversion.
Your Daily Habits Worksheet will gradually build these three work blocks into your business. Today, we’re starting with Creation.
Creation
Create intentional content that gives people a reason to notice, trust and remember you.
Connection
Build relationships and intentionally connect with the people around your business.
Conversion
Turn visibility and connection into conversations, opportunities and next steps.
START YOUR CREATION BLOCK.
Download your Daily Habits Worksheet and begin with your Creation Block. Then create four pieces of content.
One storytelling post
One emotional marketing post
One curiosity post
One value post
Don’t worry about making them perfect. Today is about
learning to stop posting and praying
and start posting with intention.
Your content isn’t there just to fill your feed.
It’s there to give the right people a reason to
stop, pay attention, trust you and eventually
step into your world.